Your path to search engine success begins with your current website and content. Our first step in helping your business grow through SEO is evaluating every part of your website that affects search rankings.
We will identify problems that are holding your business back from high organic traffic. Then, we’ll make a plan to boost your search rankings. There are many factors we will consider, including but not limited to:
On-page SEO improves your content and its corresponding HTML code to boost your search rankings. Search engines look at the structure of each page’s HTML for quick indicators of the page’s focus and relevant keywords. By structuring your content for SEO, Google and other search engines will be able to index your site appropriately. Then, they’ll show it to people searching for content like yours.
Grove86 considers many factors when improving our clients’ on-page SEO, including keyword research, both internal and external links, length of content, and much more. We identify your primary keyword and optimize each webpage around it. We will help you quickly improve your search rankings by including your keyword in your title tag, URL, image alt tags and throughout your content.
But on-page SEO is about more than keywords. External links, or links to websites beside your own, tell Google and other search engines that you are offering valuable and authoritative content to your readers. We identify the best external links for your content and incorporate them into your webpage. Similarly, internal links, or links within your website, tells search engines that your content is well-structured and there are multiple useful resources for readers on your website. Like external links, we will use the best practices to optimize internal links within your content. Our multifaceted on-page SEO strategy includes:
Off-page SEO is any work you do away from your website to boost search traffic. While many factors affect off-page SEO, backlink generation will be the most valuable to your company’s long-term growth. When other sites link to your website, it tells the search engines that your content is relevant, valuable, and authoritative. This is the type of content Google prioritizes for its search results.
Your business wins when you build a network of authoritative backlinks. By focusing on high-quality content and digital outreach, we will help you generate backlinks that boost your search rankings, improve your reputation, and build your business through organic search traffic. Here are some of the steps we take to get your content shared by the right people:
Customizing your online presence for local SEO allows you to promote your products and services to customers in your area.
Local SEO is very different from traditional SEO. We will help you optimize your online presence to bring customers from your surrounding area directly to you.
We use the following tools to build a comprehensive local SEO campaign:
Users who click through to your site from a search engine are looking for quick answers. Each second a page takes to load increases your bounce rate and lowers your conversions. Bounce rate and conversions are two heavily weighted factors in a search engine’s algorithm. Therefore, slow page speed affects your search rankings. Optimize your page speed, and you won’t have to worry about people leaving your site while waiting for it to load.
We use Google’s PageSpeed Insights to analyze your page speed and uncover issues that could drive your new customers away. We help you streamline every major page speed factor, from image size to server response. This ensures the people searching for your content see it immediately.
We boost your page speed and keep potential customers on your webpage by using the following processes:
Social media connects you with your customers and allows you to share content with them. These platforms also help you engage with people who may not find you through Google searches.
Like in SEO, keywords are an important part of social media optimization. Include keywords in your profile, article headlines, and post copy. Then, your content will be much easier for people to find on social platforms.
But there are other ways to optimize your presence on social media. To be an influencer across platforms, your company will need to share content that is both high quality and directly related to the products and services you offer. At Grove86, we also produce microblogs, or one-to-two sentence messages on social media, usually accompanied by a link or video. These allow your company to grab readers’ attention as they scroll through social media. They also immediately direct them to another piece of content or a call to action.
When people share content from your website on social media, you reach more people, drive more traffic to your site, and boost your website’s search rankings. Optimizing your content for social media ensures it is seen and shared by users interested in your business.
Here are some of the processes that guide our social media strategy:
It takes time for SEO to propel you to the top results for your most relevant keywords. Pay-per-click advertising (PPC) allows you to bypass those channels and instantly present your content to your target audience.
With PPC, you pay to put your content in the top position on search engines and on relevant partner websites.
Every time someone clicks on your ad, you pay the search engine a fee based on your keyword’s search volume and demand. When you partner with Grove86, our SEO management team also takes the pressure off choosing, placing, and monitoring your PPC ads.
With our help, you’ll quickly see your business grow in two unique ways through PPC:
With PPC, you’ll be the first company potential customers see when they need a problem solved. By vaulting to the top of search results, you’ll see an increase in qualified traffic that eagerly interact with your business and buy your products or services.
With PPC advertising, you’ll see quick traffic boosts once you set up your ads. We will help you only target clicks that convert. This will boost your ROI by keeping your cost-per-conversion lower than the revenue generated from each new customer.
You’ll have an experienced PPC expert on your team to manage your ad campaign. Your advertising specialist will be Google Ads-certified with experience running successful PPC campaigns. They will spend time talking with you about your business. Then, they’ll create a strategy that best fits your goals.
We will do in-depth research to find the keywords that your new customers are searching for. By measuring both search volume and competition, we’ll find the keywords that perfectly combine visibility and cost-effectiveness for your company.
We keep an eye on your competitors to see the strength of their content, their targeted keywords, and their search rankings. By evaluating both their strengths and weaknesses, we will help you build a strategy that meets and exceeds their efforts.
We will build effective PPC ads that attract clicks and conversions. Our expert copywriters tailor the headline and body for your targeted audience and keywords. Once live, we will regularly improve your ads with A/B split tests to remove ineffective ads while focusing on the high-performers.
Your advertising specialist will track your ad campaigns daily. They will also change and improve your ads for peak performance. If your results begin to decline, they will pause low-performing ads and replace them with new ads for consistent results.
Your advertising specialist will send you monthly reports to show you exactly how well your ads are performing. By using a conversion tracker for your ads, you’ll see exactly how many new customers you’re converting thanks to your PPC advertising.